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Business decision-makers today confront unprecedented challenges - and opportunities. Factors like Global competition, market maturity, market potential and others - accelerate the pace of business and drive continuous, unpredictable change. In order to exploit opportunities, you need access to current, accurate and actionable inputs and knowledge for both strategic decision making as well as day-to-day knowledge processes.
With our detailed market understanding for across Central India regions and reach across industries, functions, and geographies, ANM offers its clients with unparalleled Market Research solutions. We help our clients explore extraordinary opportunities, manage and sustain growth, and maximize revenue.
We assist our clients with market entry strategies by establishing a clear view of the opportunity, options for market entry, development of organizational capabilities and partner selection. We provide a holistic approach that helps you remain competitive in a market defined by rapidly evolving technology, a steady stream of new players and increasingly demanding consumers.
Our thought leadership initiatives focus on deep understanding of business and industry issues. ANM Council for Industry Research, in collaboration with leading academic institutions and industry bodies, studies potential market trends and equips organizations with insights that would facilitate their business strategy. This is one of the first such councils set up in Central India, focusing on primary research that would address the business issues of customers. ‘Future drivers’ is a collection of insights and perspectives that we believe will drive the industry of tomorrow.
Understanding Consumers :
Most successful products and brands start with a focus on consumers. After all, they are who will decide the ultimate success or failure of any market introduction. But "know your customer" means more than just gathering data. It means recognizing customers as a dynamic, evolving force. It means developing a "gut feel" that helps you think like they do, that helps you anticipate how they'll change and how they'll stay the same. You can't constantly be testing at every decision point, so you have to learn to think like they think.
There are many approaches to understanding consumers. The best offer a "real world" perspective, focusing on people's behaviors, attitudes and environments.
Investigating market :
Fully understanding a key topic or market is an excellent way to start a project. These investigations can provide fundamental knowledge about opportunities prior to investing significant time and money in product development. Market mapping, demand estimation and feasibility studies are the one ANM pioneered in. The shared learning and guidelines from these investigations can establish a common language and viewpoint particularly important for collaboration and team building.
Developing concept :
There are millions of good ideas that are developed into thousands of products and services every year. Most of them fail, miserably. Many of them could succeed if they just got the details right. But, in an effort to get to market quickly or to conserve money, product developers often skip research or do only cursory studies with a few consumers. Product development research can be very efficient and very cost effective, particularly when you compare it to the cost of failure. In an ever-dynamic market what success takes is more than a good idea. It requires the development of a strong, unique personality that grabs attention and motivates customers. It requires the right mix of features and benefits and the right balance of price and value.ANM can help create and refine all aspects of product development, working quickly and in line with the demands of rapid development cycles.
Refining product/ service :
Once in awhile, a product or service is such an innovation that it doesn't matter what it looks like or whether or not the maker got the details right. Most of the time, this is not the case. Most of the time, the look and feel of the product are extremely important and getting the features exactly right is the difference between a success and failure.
There are several stages to developing a strong identity. A typical starting point is the creation of a positioning strategy. This is the "story" that your product or service conveys and is the foundation of all communications.
It is very tricky to research packaging elements. One is rarely be able to do this through direct questioning. And even when one can, it's important to understand the response thoroughly and in context. Although it may seem like overkill, well-executed research at each stage can make the difference between "ho-hum" and "home run."
A great product or service with a strong identity and excellent packaging can still miss the mark if no one knows about it. Ideally, advertising presents consumers with an offer they want or a message to which they can relate, communicated in a way that motivates them to action.
Advertising campaigns are routinely researched to ensure that their intended messages are getting through to the right audiences. That's the problem - the testing is routine. Strong, creative messages need customized research to make sure that novel approaches get the consideration they deserve and that new offerings are not lost in the clutter.
Everything that surrounds a product can help or hurt its chances of succeeding. An effective merchandising strategy draws consumer attention to the product and enhances its appeal. Ideally, it highlights key selling points or special information that consumers will value and presents the products in their best light.
Research can offer design guidance for shelf displays, electronic merchandising, floor display, caps and other types of merchandising prior to investment in expensive tooling or small production runs.
Tracking Trends :
Even a cursory look at consumer culture over the past few decades reveals a constant stream of minor changes that, over time, amount to major change. Tracking and understanding cultural trends can help you anticipate change upon which you can create or enhance products and services.Trend research studies the past, the present and the foreseeable future, looking for patterns that foreshadow cultural evolutions.